We are bowhunters serving bowhunters through solid research and education, focused on maximizing arrow and broadhead lethality. We understand bowhunting and bowhunters.

Foundation Team - Officers and Directors

Officers and Directors

  • Rob Neilson with Cape Buffalo in Zambia

    President - Rob Neilson

    Rob Neilson, Co-Founder and President, has been bowhunting for over 40 years covering four continents. Rob is a Life Member of SCI, DSC, HSC, SCI Houston Chapter and numerous other conservation organizations. Rob was on the SCI Houston Chapter Board of Directors for over a decade, and calls himself a lucky bowhunter. (Cape Buffalo)

  • Vice President - Ed Ashby

    Dr. Ed Ashby, a legend in the archery hunting community for dedicating more than 27 years to the study of arrow performance and broadhead lethality on six continents. Thanks to Dr. Ashby and his crew, his Natal Study helped legalize archery hunting in South Africa. Many sub-Saharan countries followed suit. The Natal Study was the definitive document used to successfully lobby for bowhunting legalization. (Asiatic Buffalo)

  • Rhonda Jones

    Rhonda is an elementary school teacher and has been bowhunting for over twenty years. While a low poundage and short draw shooter, her understanding and application of the Ashby’s studies in her hunting excursions on three continents has made her a very lethal bowhunter on all classifications of game animals hunted. (Sable)

  • Director - Oscar Taylor

    OT has been bowhunting over forty years and has been involved in many conservation organizations, serving as the President of the SCI Houston Chapter, a global Director at Large of SCI, and most recently appointed to the newly formed Urban Outreach Advisory Board within the Texas Parks and Wildlife Department. The demands of hunting five continents, including dangerous game, OT understands the importance of utilizing the Ashby principles to fit the game he is pursuing. (Bull Moose)

  • Director - Bob Barnette

    A life-long hunter, Bob Barnette began bowhunting in 2001, and became hopelessly hooked in 2003 when his first bow harvest was a personal best whitetail buck on his family’s ranch in San Saba, Texas. Since then Bob has harvested several dozen deer and over 200 feral hogs with bows. Bob’s passion for archery and bowhunting eventually led him to serve as president of Texans Archery Club in Dallas, and later as president of the Lone Star Bowhunters Association.